Well I can go into loads of detail about this but this January, January 2007 has so far been a month of records at Alpharooms, they say January is the month for travel – and their not kidding! Every expectation has been blown out of the water.
Fairly early on this month when things first took off we had our best day ever, the best day in Alpharooms.com history – great! Less than a week later this was old news as we’d flown past that benchmark too, and then yesterday, a new record day! Can this continue? I bloody hope so!
What’s all this down to, well part of it has to be company growth and brand awareness. But another major part of it is the affiliate programme which early on this year didn’t look like it could hold its own against the agency PPC, other CPC partners and travel agents due to some tracking changes we made and basically as part of stabilizing the affiliate programme as a whole. However now, 11 months later I would like to think is one of the strongest, most stable affiliate programmes about, not to mention one of the most profitable.
To the future, well 2007 looks like its going to hold a few interesting developments on all fronts the affiliate programme included. Alpha in itself has a new site sitting on the sidelines ready to come online in February, Transferstore one of Alpha’s other sites has a lot of room for improvement and theres huge sale potential there that is at the moment relatively untapped. And there’s Vacenza, a whole new brand to come online, fingers crossed in the first quarter of 2007 but more about that when it launches!
