In the affiliate marketing relationship we have 3 main parties, the merchant, the network and the affiliate. Who’s job is it to make sure that the affiliate programme works?

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Inspired by a post on the A4U Forum there’s a thread about Easyspace a merchant on the DGM network offering up the right to bid on their brand name through PPC engines as a prize for whoever can deliver the highest volume of sales without using brand name bidding.

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