I completely agree with you - closed groups should be communicated in the PPC policy. Here’s a question though, which I come across more and more frequently: merchant with network and inhouse program, closed group in inhouse, no group in network, should they communicate in the network PPC policy that they do have people with brand rights, despite not being network affiliates? Personally, I think yes, but most merchants seem to think no, as they view it as bus dev deals.

“If your going to have rules, you have to enforce them”

I’ll tell you the best one - enforcing them on one network but not on the other - how you’re protecting your brand that way, I fail to understand. Oh, look! All those affiliates you hated on one network, just moved on to the other, well done!