Comments on: Find a niche and kick its ass! http://www.morleymouse.com/2007/10/02/find-a-niche-and-kick-its-ass/ the life and times of an affiliate affiliate manager Thu, 28 Aug 2008 06:38:10 +0000 http://wordpress.org/?v=2.5 By: John Regan http://www.morleymouse.com/2007/10/02/find-a-niche-and-kick-its-ass/#comment-409 John Regan Tue, 09 Oct 2007 15:55:25 +0000 http://www.morleymouse.com/2007/10/02/find-a-niche-and-kick-its-ass/#comment-409 An interesting niche but there is another side to this that people should consider. I used a big name merchant for transfers, the customer spent over €2000 with us so a nice chunk of commission. Guess what happened, the flight was fine, the hotel was fantastic, even their sightseeing trips went without a hitch, the snag was the transfer didnt show up. This was the cheapest part of the package and it failed to deliver. Net result, said customer was not very happy and of course we took a lot of that blame (you cannot expect Joe Public to understand how Affiliates work.) I stopped offering transfers after that but that was 2 years ago so might take a look again but will be careful. It was probably the merchant that was at fault rather than the niche though. An interesting niche but there is another side to this that people should consider.

I used a big name merchant for transfers, the customer spent over €2000 with us so a nice chunk of commission. Guess what happened, the flight was fine, the hotel was fantastic, even their sightseeing trips went without a hitch, the snag was the transfer didnt show up.

This was the cheapest part of the package and it failed to deliver. Net result, said customer was not very happy and of course we took a lot of that blame (you cannot expect Joe Public to understand how Affiliates work.) I stopped offering transfers after that but that was 2 years ago so might take a look again but will be careful. It was probably the merchant that was at fault rather than the niche though.

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