Following on from my post yesterday about PPC policies that get ignored I decided to do a bit more research, dig around and see what I could find. See if it is just a few programmes and see which affiliates are doing it.
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Talking purely as an affiliate now, most affiliate programmes at the moment have PPC rules in place. Now I have no problem with these, if someone says don’t bid on the brand name I wont, someone says don’t use our display URL fine. If I don’t like these rules or think they are too imposing then I just wont promote the programme.
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Inspired by a post made by Paul earlier today, his post seems to take a more retail angle on it with shopping carts and pre fillings them. The general gist of the post is that once you pre sell a product on your site or in your PPC ad copy in an ideal world the user would then land on the merchants checkout page rather than a product page where they then have to be sold the product again.
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Why not? Of the people that read this blog theres a massive mix and one of the groups that I perhaps don’t cater for as much is complete newbies to affiliate marketing. So every now and again im going to do network reviews, explain things that perhaps experienced affiliate marketers just take as ‘common online sense’. Im going to kick off with Paid On Results
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Well last week AlphaRooms launched the new website, its been in production for a while so it was a bit of a milestone to finally get it live. Im basically just going to go through some of the main changes, their effects so far and the ongoing work that we’ve undertaken – its all happening down at Alpha HQ!
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Well it’s been a while since I got out of the office, my first work trip of 2007 actually and it was last Thursday down in London. All in all good fun, lots of new people turning up at these as well as the regulars which always makes for a good mix.
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In the affiliate marketing relationship we have 3 main parties, the merchant, the network and the affiliate. Who’s job is it to make sure that the affiliate programme works?
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Inspired by a post on the A4U Forum there’s a thread about Easyspace a merchant on the DGM network offering up the right to bid on their brand name through PPC engines as a prize for whoever can deliver the highest volume of sales without using brand name bidding.
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They do exist, and they are dragging down the reputation of any good affiliate. Firstly, what the hell am I talking about? Well each affiliate programme has rules, some may not allow you to big on their brand name, some don’t accept incentive based sites etc basically most affiliate programmes have some form of hoop that you have to jump through.
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Something that’s quite often mentioned on some affiliate forums is affiliate commission and what it takes into account. Now for different sectors its going to vary quite a lot based on a number of factors, im only going to cover the subject briefly.
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